GRUBER Logistics Actively Leading the Digitalization of the Sector
The digitalization of transport is radically transforming the logistics and freight forwarding sector, driving a significant evolution of traditional processes. However, this transition still presents several challenges. One of the main issues concerns the large number of micro-enterprises operating in the industry, which often remain excluded from digitalization processes due to both a lack of financial resources and limited awareness of available technologies. Furthermore, establishing common standards for data connectivity and interoperability among different supply chain stakeholders remains a complex goal to achieve.
Despite the signing of the eCMR protocol by numerous stakeholders, paper documentation continues to be widely used, slowing down processes and limiting the benefits of transport digitalization. Another significant obstacle has been the failure of several public initiatives aimed at creating large-scale digital platforms for the logistics sector: despite substantial investments, these projects have not generated tangible market impacts. As a result, the industry is increasingly adopting an approach based on the federation of public and private platforms that share common communication standards to ensure a more efficient and interconnected digital ecosystem.
A prime example of this transformation involves steel product import operations at ports, which entail a multitude of actors and intermediaries.
In the traditional system, information flows through numerous intermediate steps, involving various parties such as shipping lines, terminal operators, port warehouses, independent carriers, and end customers. Added to these are third-party logistics providers (3PLs), freight forwarders, and customs brokers, who play a supporting role in transport operations. One of the main issues with this system is the repetition of information, leading to the risk of errors and delays. For example, simply transmitting the license plate number of the truck performing the transport is repeated multiple times, increasing turnaround times and the risk of data discrepancies.
With the introduction of digitalization, these processes can be significantly streamlined. Adopting a computerized system eliminates duplicate information and fosters direct communication among the parties involved. A more efficient model allows the carrier to communicate directly with the port warehouse without the need for intermediate handoffs, thereby reducing errors and optimizing delivery times.
To make this transformation possible, several technological solutions are already available. Companies can rely on ERP (Enterprise Resource Planning) systems to manage operational activities, while warehouses use WMS (Warehouse Management System) to coordinate storage operations. Road transport operators utilize TMS (Transport Management System), port terminals adopt TOS (Terminal Operating System), and ports rely on PCS (Port Community System) for traffic and documentation management. Vessel tracking has also been digitized thanks to the AIS (Automatic Identification System), which enables precise vessel monitoring.
The economic impact of this evolution is significant. Traditionally, logistics has been regarded as a mere cost factor, leading to the increasing outsourcing of services. However, the excessive fragmentation of responsibilities and the presence of multiple layers of subcontracting have made the system less efficient, resulting in delays and additional costs. The introduction of digital tools makes it possible to overcome these hurdles, fostering a more sustainable and efficient supply chain model.
Digitization helps reduce reliance on intermediaries, improving communication among service providers and facilitating a more direct flow of information. This shift frees up valuable resources for logistics operators, enabling them to develop new services and focus on core activities. Furthermore, enhanced operational efficiency translates into greater satisfaction for both end customers and suppliers alike.
In the future, transport digitization will continue to play a key role in transforming logistics and freight transport. The primary challenge will be to effectively integrate the various IT systems already available, creating a connected ecosystem free of inefficiencies. In this context, data sharing and horizontal cooperation among companies will play a crucial role, promoting real-time information sharing and resource optimization. A leaner, digital process not only improves productivity, but also demonstrates how saving time translates directly into saving money, making the entire supply chain more competitive and economically sustainable.
GRUBER Logistics is investing heavily in digitization, taking part in national and European projects aimed at accelerating the digital transition in logistics. This commitment is driven not solely by commercial interests, but above all by the desire to provide a better service to customers, ensuring greater efficiency, transparency, and quality across all logistics operations.